Please note that this is Step 1.  After completing this registration from you will receive a confrimation email (check your junk mail, too).  The confirmation letter will provide you with a link to GoToMeetings where you will complete Step 2 by reserving your seat.

Webinar Description:

In this webinar, Robbin Phillips from Brains on Fire will explain that there’s no such thing as a secure job anymore, and in the middle of this value shift, the lines are being blurred between for-profit and non-profit organizations.

Using examples from real-life cause marketing case studies like Love146 and Wonderopolis, Robbin will explain why the word “non-profit” is no longer needed in the business language. Attendees will learn the difference in campaigns versus movements and how to leverage the power of fresh content to create new conversations that have the power to change lives. 

Key Takeaways:

1. The lines between for-profit and non-profit organizations are being blurred.

2. The difference between a marketing campaign and a word of mouth movement.

3. People want to see themselves in a bigger story than their own lives.

Speakers:

Robbin Phillips, Courageous President, Brains on Fire

Robbin Phillips gets out of bed each morning inspired by a single-minded focus: to make a positive, meaningful change in the world.  

As one of the founders and Courageous President of Brains on Fire, Robbin has recruited a highly talented team of kindred spirits committed to the belief that marketing has the power to truly touch lives. Having begun her career as a graphic designer, Robbin remains involved in the creative development of client identities, while tapping into her keen business sense to facilitate strategy.

Inspired by the power of purpose, passion and people, Robbin and her team rally daily to deliver innovative, impactful solutions that elevate and celebrate a diverse range of clients including Love146, Foundation Recovery Network, Bon Secours St. Francis Health System, BMW, DeVry University, GreenDot Public Schools, Fiskars Brands, Perception Kayaks, Ryobi Tools, Colonial Williamsburg, the National Center for Family Literacy and Best Buy.

During Robbin’s tenure, Brains on Fire has received numerous national awards including a GOLD EFFIE and the Word of Mouth Marketing Association’s WOMMY Award. As co-author of the book Brains on Fire; Igniting Powerful Sustainable World of Mouth Movements, and a highly sought-after presenter, Robbin frequently hits the road to speak at conferences and private events around the country.  She has shared her insights on word of mouth marketing with groups big and small, including the Word of Mouth Marketing Association and the Association of National Advertisers.

Learn more about Brains on Fire here.

 For more information please go to: www.womma.org/events/category/webinars/